How do we present our most fundable work to our most likely donors? This is where we start to fundraise. We identify our most fundable work, our best donor groups, and we craft our most powerful funding pitches.

Chapter outline

  • 01

    Chapter 4 - Value Propositions

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    • 4.0 Chapter 4 lessons

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    • 4.1 Introduction

    • 4.2 Remember: Value Fundraising

    • 4.3 Exercise: step into the Case-Donor Matrix

    • Resource: Case-Donor Matrix

    • 4.4 What are Value Propositions?

    • 4.5 Non-profit Value Propositions

    • 4.6 Our first draft Case-Donor Matrix

    • 4.7 Build our Value Propositions

    • Resource: a form to help us build our Value Propositions

    • 4.8 Exercise: our first Value Propositions

    • Resource: Case-Donor Matrix

    • 4.9 Exercise: Complete our Case-Donor Matrix

    • 4.10 Make our Value Propositions better

    • 4.11 First donor meetings (getting them, and context)

    • 4.12 First donor meetings (objective, aims and structure)

    • 4.13 Advanced Case-Donor Matrix insight

    • 4.14 Case study: a $10,000 donation (building blocks)

    • 4.15 Case study: a $10,000 donation (luck)

    • 4.16 Reflect and review
  • 02

    Final Course Assignment

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    • Final Assignment (Core Course)
  • 03

    Congratulations! And next steps

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    • Congratulations! Here's what happens next...

    • Nearly there...

    • Core Course Completion Survey