We dive straight in to identify our most likely donors and group them according to the reasons they are most likely to fund us.

Chapter outline

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  • 01

    Chapter 2 - Donor Groups

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    • 2.0 Chapter 2 - Lessons

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    • 2.1 Introduction

    • 2.2 Don't follow the herd

    • 2.3 Exercise Introduction: Our Donor Groups

    • 2.4 Exercise Introduction: Real life examples

    • Exercise resource: Case-Donor Matrix

    • 2.5 Exercise: our natural donor groups

    • 2.6 Describe our donor groups

    • Resource: persona questions

    • Resource: a form to help build our personas

    • 2.7 Prioritise our Donor Groups

    • 2.8 Why people donate

    • 2.9 Stand in their shoes

    • 2.10 Into the Matrix and the Canvas

    • 2.11 Case Study: A $10,000 donation

    • 2.12 Chapter Assignment

    • Assignment download: Case-Donor Matrix